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Some pests (like termites and other wood-boring insects) can damage the structural integrity of your home costing you tens of thousands of dollars, or more, to repair. Others, like bed bugs can drive you crazy and create health problems.
Termites and bed bugs are only the beginning... Cockroaches, mice, ticks, fleas, silverfish, rats, bees, and ants are all pests that can not only cause extreme annoyance but can cause serious damage to your home, yard and even your health.
Did you know that one mouse or cockroach can contaminate the food in your home. In addition to that mouse and roach feces can create serious health hazards to you and your family. Squirrels in your attic are likely to start chewing around and inadvertently have created many house fires after chewing into attic electrical cabling. Raccoon feces carries a parasitic worm that can be deadly to humans. The list of risks from pests goes on and on!
"But how can I keep track of or deal with all of the potential bug or critter problems around my property!" I hear you say.
Well, that's true. The sheer amount of information you would have to keep in your head about potential harms that can be caused by different pests is intimidating but that's why there are professionals who dedicate themselves to learning about the multitude of pest and effective strategies for dealing with them.
See that beautiful divider above the heading? That's just one of the ways we combine design and copy to guide the reader though our content and keep things easy to follow.
Some of your visitors will be readers and others will be skimmers. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The skimmers, on the other hand, will skip about, looking for things that matter to them specifically.
The skimmers want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you're looking at right now is the second block consisting of a main heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
Oh, and what's going on here? Below is an image block. It lets you visually communicate some of the points you are making (which is also great to get those skimmers' attention).
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Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.
Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.
Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.
Next, we have another section to bring some visual variance to the page:
Never Pest strives to be a comprehensive pest control resource for households and businesses. We share tons of information about dealing with nearly every pest problem on the planet, however implementing these strategies and tips often requires the expertise of a professional, or large learning curve on your part if you go the DIY route (Warning: Not all pest problems can be dealt with on your own).
DIY pest control techniques can also eat up a lot of your time! First, you have to learn about the DIY technique, learn about the pest that you are dealing with, conduct your own inspection to identify the type of infestation you have, where the pest is entering the home, and then decide on the proper strategy you will take.
If you have the time and enjoy solving problems on your own, the DIY route may be the way to go. This is why Never Pest shares DIY strategies. However, most people would rather pay for the peace of mind of a letting a Pest Control Professional solve their pest problem.
You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
"Social Proof With Customer Testimonials..."
"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
"The perfect testimonial..."
"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
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With our 100% No-Obligation Free Pest Quotes. There is not risk at all to you, you simply answer a few questions & you will get several free estimates from different pest control companies. You can compare & save a lot of money this way. If you have any concerns or questions, just let us know here and we'll get back to you.
"Add some more testimonials here"
"Can you have too many testimonials? Yes, but it's difficult to do. :)
Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.
We'll use filler text for the rest of the testimonials on this template."
"Velit mauris egestas duius ut"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."
CEO, ACME Inc.
"Sagittis vel Inceptus Aeneam"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.
Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris."
Web Design Lead
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.
This is the first call to action for your readers to become customers.
"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
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